http://ht-ht.facebookwkhpilnemxj7asaniu7vnjjbiltxjqhye3mhbshg7kx5tfyd.onion/business/help/355670007911605
In other words, your performance goal is the desired outcome that our system bids on in the ad auction. For example, if you choose Maximize number of link clicks , your ads will be targeted to people in your audience who are most likely to click the links on your ads. Based on the performance goal you choose, the ad delivery system uses machine learning to improve your ad performance.