http://nn-no.facebookwkhpilnemxj7asaniu7vnjjbiltxjqhye3mhbshg7kx5tfyd.onion/business/news/mobile-first-creative
In fact, we found that mobile-first creative has a 27% higher likelihood of driving brand lift compared to video ads that are not optimised for mobile viewing. 1 To leverage this trend and reach people with relevant messages, brands must go beyond just repurposing a TV spot on mobile and think about how to use mobile devices and its characteristics to their advantage.