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Choose a platform, and you get not only their software, but their terms of service, their business model, their commission fees, their community, their moderation policy, their features (or lack thereof), and so on. When tech oversteps its mandate as a tool and tries to be everything , you get this all-in-one convenience we all know and love. But you also accept a platform’s entire worldview, ideals that might not even align with your own, and even a brittle foundation for your business.