http://sr-rs.facebookwkhpilnemxj7asaniu7vnjjbiltxjqhye3mhbshg7kx5tfyd.onion/business/industries/b2b/measurement/calibration
For all these reasons, it’s necessary to regularly validate that your attribution model continues to give you an accurate source of truth on which to base your everyday decisions, and then use your learnings to calibrate, or adjust, your attribution model.